The numbers speak for themselves as well with over 7,000 sales specifically being Yeezy models and over $1 million generated in GMV (gross merchandise value). Over the last 24 hours (as of this writing, October 26th), nine of the top ten and fifteen of the top twenty most-sold sneakers on StockX include Yeezy silhouettes with the only non-Yeezy sneaker to crack the top ten being the infamous Nike Dunk Low “Panda” in women’s sizing. While secondary market retailers like TheRealReal have publicly stated they will no longer allow the sale of Yeezy sneakers or products on their platform, taking a look at data from one of the biggest players in the space, StockX, we can see demand has dramatically increased.īig events often cause the secondary market to react in this way, and in the case of Yeezy and adidas’ partnership coming to an end, both prices and sales volume for models developed by the duo have increased. A press run and hateful rhetoric on social media in regard to those of the Jewish faith caused many companies, individuals, and projects Ye was involved in to back out and distance themselves, adidas included. Things accelerated and ramped up after Ye included a very tone-deaf “White Lives Matter” shirt in his Yeezy Season 9 fashion show, causing adidas to come out and announce the partnership was “under review,” though we wouldn’t have to wait much longer for the plug to be pulled. StockX Yeezy sales soar after adidas Yeezy contract terminatedįor months now we’ve seen Ye take to social media and interviews with a talking point throughout.
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